Read Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands by Debbie Millman Free Online
Book Title: Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands|
The size of the: 661 KB
Edition: Rockport Publishers
Date of issue: February 1st 2012
ISBN 13: 9781592537266
The author of the book: Debbie Millman
Format files: PDF
Read full description of the books:Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.
Read information about the authorDebbie Millman is an American writer, educator, artist, and designer who is perhaps best known as the host of the Design Observer podcast 'Design Matters'. She is 'President of Design' at Sterling Brands, based in New York City, working with brands such as Pepsi, Gillette, Colgate, Kimberly-Clark, Nestlé, and Campbells. She chairs the 'Masters in Branding' program at the School of Visual Arts, is a contributing editor to Print, a blogger for Fast Company, and the 'President Emeritus' of AIGA.
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