Read The Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics by Michael Shermer Free Online
Book Title: The Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics|
The size of the: 766 KB
Edition: Times Books
Date of issue: December 26th 2007
ISBN 13: 9780805078329
The author of the book: Michael Shermer
Format files: PDF
Read full description of the books:Bestselling author Michael Shermer explains how evolution shaped the modern economy--and why people are so irrational about money
How did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fittest way to satisfy our needs? In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior.
Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.
Read information about the authorMichael Brant Shermer (born September 8, 1954 in Glendale, California) is an American science writer, historian of science, founder of The Skeptics Society, and Editor in Chief of its magazine Skeptic, which is largely devoted to investigating and debunking pseudoscientific and supernatural claims. The Skeptics Society currently has over 55,000 members.
Shermer is also the producer and co-host of the 13-hour Fox Family television series Exploring the Unknown. Since April 2004, he has been a monthly columnist for Scientific American magazine with his Skeptic column. Once a fundamentalist Christian, Shermer now describes himself as an agnostic nontheist and an advocate for humanist philosophy.
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Read EBOOK The Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics by Michael Shermer Online free